{"id":858,"date":"2017-02-16T20:47:40","date_gmt":"2017-02-16T11:47:40","guid":{"rendered":"https:\/\/www.marukin-ad.co.jp\/marulog\/?p=858"},"modified":"2017-02-16T20:47:40","modified_gmt":"2017-02-16T11:47:40","slug":"web%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a7%e6%9c%80%e5%88%9d%e3%81%ab%e3%81%99%e3%81%b9%e3%81%8d%e3%80%8c2%e3%81%a4%e3%81%ae%e8%a8%ad%e5%ae%9a%e3%80%8d","status":"publish","type":"post","link":"https:\/\/www.marukin-ad.co.jp\/marulog\/?p=858","title":{"rendered":"WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6700\u521d\u306b\u3059\u3079\u304d\u300c2\u3064\u306e\u8a2d\u5b9a\u300d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"867\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=867\" data-orig-file=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/kv.jpg?fit=662%2C363&amp;ssl=1\" data-orig-size=\"662,363\" 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data-orig-file=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/mokuhyo.jpg?fit=662%2C340&amp;ssl=1\" data-orig-size=\"662,340\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\u76ee\u6a19\u8a2d\u5b9a\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/mokuhyo.jpg?fit=306%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/mokuhyo.jpg?fit=662%2C340&amp;ssl=1\" class=\"alignnone size-full wp-image-869\" src=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/mokuhyo.jpg?resize=662%2C340&#038;ssl=1\" alt=\"\u76ee\u6a19\u8a2d\u5b9a\" width=\"662\" height=\"340\" srcset=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/mokuhyo.jpg?w=662&amp;ssl=1 662w, https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/mokuhyo.jpg?resize=306%2C157&amp;ssl=1 306w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" data-recalc-dims=\"1\" \/><\/p>\n<p>\u65e5\u672c\u306e\u4f01\u696d\u306fROI<sup>\uff0a<\/sup>\u306e\u691c\u8a3c\u304c\u82e6\u624b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u5f53\u7136SNS\u306e\u904b\u7528\u306b\u3082\u30b3\u30b9\u30c8\u306f\u304b\u304b\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u3059\u304c\u3001\u4f55\u306e\u305f\u3081\u306b\u305d\u308c\u3092\u3084\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u305d\u306e\u6295\u8cc7\u306b\u5bfe\u3057\u3066\u306e\u56de\u53ce\u304c\u3069\u308c\u3060\u3051\u3042\u3063\u305f\u306e\u304b\u306e\u691c\u8a3c\u306f\u5f53\u7136\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u305d\u308c\u306b\u306f\u9577\u671f\u304b\u3089\u9806\u306b\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u76ee\u6a19\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u6b21\u306f\u5177\u4f53\u7684\u306a\u6570\u5024\u3078\u306e\u843d\u3057\u8fbc\u307f\u3092\u884c\u3044\u307e\u3059\u3002<br \/>\n\uff0aROI\uff1a\u6295\u8cc7\u53ce\u76ca\u7387\uff08Return On Investment\uff09<\/p>\n<h2>2.KPI\u8a2d\u5b9a<\/h2>\n<p>KPI\u3068\u306f\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08Key Performance Indicator\uff09\u306e\u3053\u3068\u3067\u3001\u4e8b\u696d\u76ee\u6a19\u306e\u9054\u6210\u306e\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406\u3001\u3044\u308f\u3070\u4e2d\u9593\u76ee\u6a19\u306e\u3053\u3068\u3067\u3059\u3002KPI\u306e\u8a2d\u5b9a\u306e\u524d\u306bKPI\u8a2d\u5b9a\u306b\u95a2\u308f\u308b\u4e0b\u8a18\u306e2\u3064\u306e\u6307\u6a19\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong><span style=\"color: #ff0000;\">\u3010KGI\u3011\uff1a\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff08Key Goal Indictor\uff09<\/span><\/strong><br \/>\n<strong><span style=\"color: #ff0000;\"> \u3010KSF\u3011\uff1a\u91cd\u8981\u6210\u529f\u8981\u56e0\uff08Key Success Factor\uff09<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"866\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=866\" data-orig-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/kpi.jpg?fit=350%2C210&amp;ssl=1\" data-orig-size=\"350,210\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"KPI\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/kpi.jpg?fit=280%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/kpi.jpg?fit=350%2C210&amp;ssl=1\" class=\"flLImg alignnone wp-image-866 size-full\" src=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/kpi.jpg?resize=350%2C210&#038;ssl=1\" alt=\"KPI\" width=\"350\" height=\"210\" srcset=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/kpi.jpg?w=350&amp;ssl=1 350w, https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/kpi.jpg?resize=280%2C168&amp;ssl=1 280w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" data-recalc-dims=\"1\" \/>KGI\u306f\u3001\u3042\u308b\u4e8b\u696d\u76ee\u7684\u9054\u6210\u306e\u305f\u3081\u306e\u3044\u308f\u3070\u6700\u7d42\u76ee\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u300c\u4eca\u5e74\u306eWEB\u7d4c\u7531\u306e\u58f2\u4e0a\u304c1\u5104\u5186\u300d\u306a\u3069\u304cKGI\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066KSF\u306fKGI\u9054\u6210\u306e\u305f\u3081\u306e\u6210\u529f\u8981\u56e0\u3068\u306a\u308a\u3001\u305d\u306e\u5185\u5bb9\u30fb\u8981\u7d20\u306f\u696d\u7a2e\u3084\u4e8b\u696d\u306b\u3088\u3063\u3066\u69d8\u3005\u3067\u3059\u3002\u4f8b\u3048\u3070\u300c\u4eca\u5e74\u306eWEB\u7d4c\u7531\u306e\u58f2\u4e0a\u304c1\u5104\u5186\u300d\u3092KGI\u3068\u3057\u305f\u5834\u5408\u306f\u300c\u65b0\u898f\u6765\u8a2a\u8005\u5897\u52a0\u300d\u300c\u8cfc\u5165\u5358\u4fa1\u306eUP\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u304cKSF\u306b\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3092\u3055\u3089\u306b\u5177\u4f53\u7684\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u6570\u5024\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3082\u306e\u304cKPI\u3067\u3059\u3002<br \/>\n\u3053\u306eKPI\u306e\u8a2d\u5b9a\u306b\u306f\u4e0b\u8a18\u306e\u3053\u3068\u304c\u5927\u5207\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>KPI\u306f\u5177\u4f53\u7684\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u6570\u5024\u3067\u3042\u308b\u3053\u3068<\/li>\n<li>KPI\u306f\u5230\u9054\u306e\u53ef\u80fd\u6027\u306e\u3042\u308b\u9069\u5207\u306a\u76ee\u6a19\u3067\u3042\u308b\u3053\u3068<\/li>\n<li>KPI\u306f\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u628a\u63e1\u3067\u304d\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u3082\u306e\u3067\u3042\u308b\u3053\u3068<\/li>\n<li>KPI\u306f\u91cd\u8981\u6210\u529f\u8981\u56e0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068<\/li>\n<\/ul>\n<p>\u7279\u306b4\u3064\u3081\u306f\u5927\u5207\u3067\u3001\u3044\u304f\u3089KPI\u3092\u9054\u6210\u3057\u3066\u3082KSF\u306b\u5f71\u97ff\u304c\u306a\u3051\u308c\u3070KGI\u9054\u6210\u306b\u3082\u306a\u3089\u306a\u3044\u3002\u305d\u308c\u3067\u306f\u3001\u3084\u3063\u3066\u3044\u308b\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002KGI\u3001KSF\u3001KPI\u306f\u5207\u308a\u96e2\u3057\u3066\u8003\u3048\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u306e\u3067\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306a\u3069\u3092\u7528\u3044\u3066\u95a2\u9023\u6027\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"868\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=868\" data-orig-file=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/matome.jpg?fit=350%2C210&amp;ssl=1\" data-orig-size=\"350,210\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\u672c\u6765\u3059\u3079\u304d\u3053\u3068\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/matome.jpg?fit=280%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/matome.jpg?fit=350%2C210&amp;ssl=1\" class=\"flRImg alignnone wp-image-868 size-full\" src=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/matome.jpg?resize=350%2C210&#038;ssl=1\" alt=\"\u672c\u6765\u3059\u3079\u304d\u3053\u3068\" width=\"350\" height=\"210\" srcset=\"https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/matome.jpg?w=350&amp;ssl=1 350w, https:\/\/i1.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2017\/02\/matome.jpg?resize=280%2C168&amp;ssl=1 280w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" data-recalc-dims=\"1\" \/>\u4e0a\u8a18\u306e\u300c2\u3064\u306e\u8a2d\u5b9a\u300d\u3092\u307e\u305a\u6700\u521d\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u5192\u982d\u306b\u6319\u3052\u305f\u3001\u81ea\u793e\u306e\u73fe\u72b6\u306b\u5408\u3063\u305f\u9078\u629e\u3068\u305d\u308c\u306b\u5bfe\u3057\u3066\u96c6\u4e2d\u3059\u308b\u3079\u304d\u3053\u3068\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u7121\u99c4\u306a\u696d\u52d9\u3092\u7701\u304d\u3001\u4e8b\u696d\u76ee\u6a19\u306b\u672c\u5f53\u306b\u5f71\u97ff\u3059\u308b\u672c\u6765\u3059\u3079\u304d\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u3002\u3088\u308a\u52b9\u7387\u7684\u306b\u4e8b\u696d\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u3001\u305c\u3072\u3044\u307e\u4e00\u5ea6\u3053\u308c\u3089\u306e\u3053\u3068\u3092\u898b\u76f4\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>WEB\u30d7\u30ed\u30c7\u30e5\u30fc\u30b5\u30fc \uff0f <span class=\"txtLL\">O.Y<\/span><\/p>\n<div class=\"btn pc\"><a 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