{"id":2404,"date":"2019-12-16T12:03:08","date_gmt":"2019-12-16T03:03:08","guid":{"rendered":"https:\/\/www.marukin-ad.co.jp\/marulog\/?p=2404"},"modified":"2019-12-16T12:03:08","modified_gmt":"2019-12-16T03:03:08","slug":"%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%81%a3%e3%81%a6%e4%bd%95%e3%81%ae%e5%bd%b9%e3%81%ab%e7%ab%8b%e3%81%a4%e3%81%ae%ef%bc%9f%e5%bd%b9%e5%89%b2%e3%81%8b%e3%82%89%e8%a8%98%e8%bf%b0","status":"publish","type":"post","link":"https:\/\/www.marukin-ad.co.jp\/marulog\/?p=2404","title":{"rendered":"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3063\u3066\u4f55\u306e\u5f79\u306b\u7acb\u3064\u306e\uff1f<br>\u5f79\u5272\u304b\u3089\u8a18\u8ff0\u65b9\u6cd5\u307e\u3067\uff01"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2435\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=2435\" 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\/>\n\u8868\u306e\u6700\u4e0a\u90e8\u306etitle\uff08\u30bf\u30a4\u30c8\u30eb\uff09\u3001snippet\uff08\u30b9\u30cb\u30da\u30c3\u30c8\uff09\u3001url\uff08URL\uff09\u3001images\uff08\u753b\u50cf\uff09\u306b\u3069\u308c\u3060\u3051\u76ee\u304c\u884c\u304f\uff08fixations\uff09\u306e\u304b\u3092\u8abf\u3079\u307e\u3057\u305f\u3002\uff11\u756a\u5de6\u306e\u9805\u76ee\u304c\u76ee\u7684\u3067\u3059\u304c\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u3092\u9664\u304f\u5168\u3066\u306e\u76ee\u7684\u3067\u30b9\u30cb\u30da\u30c3\u30c8\uff08snippet\uff09\u304c\u3001\u4e00\u756a\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u3092\u3068\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h3>\u53c2\u7167<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gc-seo.jp\/journal\/basic\/internal\/structured\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEM JOURNAL<\/a><\/li>\n<li><a href=\"https:\/\/www.suzukikenichi.com\/blog\/eyetracking-shows-snippet-attracts-higher-number-of-fixations-than-title\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6d77\u5916SEO\u60c5\u5831\u30d6\u30ed\u30b0<\/a><\/li>\n<\/ul>\n<h2>\u30c7\u30fc\u30bf\u306e\u4f5c\u308a\u65b9<\/h2>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3059\u308b\u306b\u306f\u6b21\u306e2\u3064\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"font-weight: bold;\">\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\u3068\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u3067\u3059\u3002<\/p>\n<p>\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\uff08\u30bf\u30a4\u30d7\u3068\u30d7\u30ed\u30d1\u30c6\u30a3\uff09\u304c\u5024\u3092\u8868\u3057\u3001\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u306f\u305d\u306e\u8a18\u8ff0\u65b9\u6cd5\uff08HTML\u3078\u306e\u8a18\u8ff0\u65b9\u6cd5\uff09\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc<\/h3>\n<p><span style=\"color: #d12326;\">\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\u306e\u898f\u683c\u306fschema.org\u3067\u3059\u3002<\/span><br \/>\ndata-vocubrary\u3068\u3044\u3046\u898f\u683c\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u306f\u975e\u63a8\u5968\u3067\u3059\u3002<br \/>\nschema.org\u306fGoogle\u3001Yahoo\u3001Microsoft\u304c\u7b56\u5b9a\u3092\u9032\u3081\u3066\u304d\u305f\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\u306e\u898f\u683c\u3067\u3059\u3002<\/p>\n<h3>\u30b7\u30f3\u30bf\u30c3\u30af\u30b9<\/h3>\n<p>\u4ee5\u4e0b\uff13\u3064\u306e\u898f\u683c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><b>Microdata<\/b>\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30cd\u30b9\u30c8\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u3001\u30aa\u30fc\u30d7\u30f3 \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e HTML \u4ed5\u69d8\uff09<\/li>\n<li><b>RDFa<\/b>\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u5fdc\u3059\u308b HTML \u30bf\u30b0\u5c5e\u6027\u3092\u8ffd\u52a0\u3000HTML \u30da\u30fc\u30b8\u306e\u898b\u51fa\u3057\u3068\u672c\u6587\u306e\u4e21\u65b9\u3067\u4f7f\u7528\u3055\u308c\u308b\uff09<\/li>\n<li><b>JSON-LD<\/b>\uff08\u30da\u30fc\u30b8\u306e\u898b\u51fa\u3057\u3084\u672c\u6587\u306e script\u30bf\u30b0\u5185\u306b\u57cb\u3081\u8fbc\u307e\u308c\u308b JavaScript \u8868\u8a18\uff09<span style=\"color: #d12326;\">google\u63a8\u5968<\/span><\/li>\n<\/ul>\n<p style=\"font-size: 20px; font-weight: bold;\">\u307e\u3068\u3081\u308b\u3068\u3001google\u306b\u3088\u308b\u63a8\u5968\u898f\u683c\u306fschema.org+ JSON-LD\u3067\u3059\u3002<\/p>\n<h2>\u8a18\u8ff0\u65b9\u6cd5<\/h2>\n<p>\u809d\u5fc3\u306e\u8a18\u8ff0\u65b9\u6cd5\u3067\u3059\u304c\u3001\u7c21\u5358\u3067\u3059\u3002<\/p>\n<p><span style=\"color: #0e845a;\">&lt;script&gt; \uff5e&lt;\/script&gt;<\/span> \u5185\u306b\u8a18\u8ff0\u3057\u307e\u3059\u3002\u4eca\u306e\u3068\u3053\u308d\u3001head,body,\u3069\u3053\u306b\u3067\u3082\u8a18\u8ff0\u3067\u304d\u307e\u3059\u304c\u3001html\u306e\u8aad\u307f\u8fbc\u307f\u3092\u906e\u3089\u306a\u3044\u3088\u3046\u306b &lt;\/body&gt; \uff08body\u306e\u9589\u3058\u30bf\u30b0\uff09\u306e\u524d\u306b\u66f8\u304f\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001<b>JSON-LD<\/b>\u306e\u69cb\u9020\u306e\u8aac\u660e\u3067\u3059\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2409\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=2409\" data-orig-file=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/JSON-LD.jpg?fit=816%2C295&amp;ssl=1\" data-orig-size=\"816,295\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"JSON-LD\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/JSON-LD.jpg?fit=306%2C111&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/JSON-LD.jpg?fit=816%2C295&amp;ssl=1\" class=\"alignnone wp-image-2409 size-full\" src=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/JSON-LD.jpg?resize=816%2C295&#038;ssl=1\" alt=\"JSON-LD\" width=\"816\" height=\"295\" srcset=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/JSON-LD.jpg?w=816&amp;ssl=1 816w, https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/JSON-LD.jpg?resize=306%2C111&amp;ssl=1 306w, https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/JSON-LD.jpg?resize=768%2C278&amp;ssl=1 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" data-recalc-dims=\"1\" \/><\/p>\n<h3>1 \uff1aJSON-LD\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u5ba3\u8a00<\/h3>\n<p style=\"color: #0e845a;\">&lt;script type=\u201dapplication\/ld+json\u201d&gt;\uff5e&lt;\/script&gt;<\/p>\n<p>\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30eb\u30fc\u30eb\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u304b\u3092\u5ba3\u8a00\u3057\u307e\u3059\u3002<br \/>\n\u3053\u3053\u3067\u306fJSON-LD\u3067\u8a18\u8ff0\u3057\u307e\u3059\u3068\u5ba3\u8a00\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2\uff1aJSON\u30aa\u30d6\u30b8\u30a7\u30af\u30c8<\/h3>\n<p>JSON\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u3068\u306f\u3001\u5ba3\u8a00\u6587\u306e\u9593\u306b\u3042\u308b\u3001<b>\u300c{ \u3000\uff5e\u3000}\u300d<\/b>\u3067\u56f2\u3093\u3060\u307e\u3068\u307e\u308a\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\nkey\u3068value\u306b\u3088\u308b\u30da\u30a2\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2438\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=2438\" data-orig-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/json.png?fit=350%2C210&amp;ssl=1\" data-orig-size=\"350,210\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"json\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/json.png?fit=280%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/json.png?fit=350%2C210&amp;ssl=1\" class=\"flRImg wp-image-2438 size-full alignnone\" src=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/json.png?resize=350%2C210&#038;ssl=1\" alt=\"json\" width=\"350\" height=\"210\" srcset=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/json.png?w=350&amp;ssl=1 350w, https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/json.png?resize=280%2C168&amp;ssl=1 280w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" data-recalc-dims=\"1\" \/><br \/>\n<b>key\u306f\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\uff08\u5c5e\u6027\uff09\u3092\u3001value\u306f\u5024\u3092\u6307\u3057\u307e\u3059\u3002<\/b><\/p>\n<p style=\"color: #0e845a;\">\u201d key: value \u201c<\/p>\n<p>key\u3068value\u306e\u30da\u30a2\u3092\u7d9a\u3051\u3066\u4e26\u3079\u308b\u3068\u304d\u306f\u300c,\uff08\u30ab\u30f3\u30de\uff09\u300d\u3092\u4f7f\u3063\u3066\u9593\u3092\u533a\u5207\u308a\u307e\u3059\u3002<\/p>\n<p style=\"color: #0e845a;\">\u201d key: value \u201c,<br \/>\n\u201d key: value \u201c<\/p>\n<p>\u4e00\u756a\u6700\u5f8c\u306f\u30ab\u30f3\u30de\u306f\u3044\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>3\uff1a\u30ad\u30fc\u30ef\u30fc\u30c9<\/h3>\n<p>JSON-LD\u3067\u306f\u3001key\u306b@Context\u3001@type\u3001@id\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u5b9a\u7fa9\u3067\u304d\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306f10\u7a2e\u985e\u4ee5\u4e0a\u5b58\u5728\u3057\u307e\u3059\u304c\u3001<span style=\"color: #d12326;\">schema.org\u3067\u5229\u7528\u3059\u308b\u306e\u306f\u3001\u4e3b\u306b@Context\u3001@type\u3001@id\u306e3\u3064\u3067\u3059\u3002<\/span><\/p>\n<p style=\"color: #0e845a;\">&#8220;@context&#8221;: &#8220;http:\/\/schema.org&#8221;,<\/p>\n<p>Key\u306f@context\u3067value\u306fhttp:\/\/schema.org\u3067\u3059\u3002<br \/>\n@Context\u3067schema.org\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"color: #0e845a;\">&#8220;@type&#8221;: &#8220;Organization&#8221;,<\/p>\n<p>\u7d9a\u3044\u3066\u3001@type \u3067\u4f55\u306b\u3064\u3044\u3066\u8868\u73fe\u3059\u308b\u306e\u304b\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002Event, Book, Movie, Recipe, Organization, Person\u306a\u3069\u304c\u5165\u308b\u90e8\u5206\u3067\u3059\u3002\u305d\u3057\u3066@type\u306eValue\u3067\u6307\u5b9a\u3057\u305f\u30bf\u30a4\u30d7\u3067\u5229\u7528\u3067\u304d\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8a18\u8ff0\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3069\u3093\u306a\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u5229\u7528\u3067\u304d\u308b\u306e\u304b\u306f\u3001<a href=\"http:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">schema.org<\/a>\u306e\u30b5\u30a4\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u304c\u3001\u6570\u304c\u591a\u3044\u3067\u3059\u3002\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3060\u3051\u3092\u76ee\u7684\u3068\u3059\u308b\u306a\u3089\u3001<span style=\"color: #d12326;\"><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/article\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u30b5\u30a4\u30c8\u306e\u6280\u8853\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u306b\u6307\u793a\u3055\u308c\u3066\u3044\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u3060\u3051\u3067\u5341\u5206\u3067\u3059\u3002<\/span><\/p>\n<p>\u3053\u306e\u4f8b\u3060\u3068\u3001\uff20type\u3067Organization\uff08\u4f1a\u793e\uff09\u3092\u6307\u5b9a\u3057\u305f\u306e\u3067\u3001&#8221;Organization&#8221;\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u6307\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002&#8221;name&#8221;: &#8220;\u30de\u30eb\u30ad\u30f3\u30a2\u30c9\u682a\u5f0f\u4f1a\u793e&#8221;,&#8221;telephone&#8221;: &#8221; 0274-60-1311&#8243;,&#8221;email&#8221;: &#8220;info@marukin-ad.co.jp&#8221;\u306e\u90e8\u5206\u3067\u3059\u3002<\/p>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3053\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u4f1a\u793e\u306b\u3064\u3044\u3066\u306e\u3082\u306e\u3067\u3001\u305d\u306e\u4f1a\u793e\u306e\u540d\u524d\u3001\u96fb\u8a71\u756a\u53f7\u3001e-mail\u30a2\u30c9\u30ec\u30b9\u304c\u8a18\u8ff0\u3055\u308c\u3066\u3044\u308b\u3068\u8a8d\u8b58\u3057\u307e\u3059\u3002<\/p>\n<h3>\u89aa\u5b50\u95a2\u4fc2\u3092\u3082\u305f\u305b\u308b\u5834\u5408<\/h3>\n<p>Value\u306b\u5165\u308c\u5b50\u7684\u306b\u3001JSON\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u3092\u57cb\u3081\u8fbc\u3080\u3053\u3068\u3092Embedding\uff08\u30a8\u30f3\u30d9\u30c3\u30c7\u30a3\u30f3\u30b0\uff09\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p style=\"color: #0e845a;\">&#8220;employee&#8221;:<br \/>\n{&#8220;@type&#8221;:&#8221;Person&#8221;,<br \/>\n&#8220;name&#8221;:&#8221;\u4e38\u91d1\u592a\u90ce&#8221;<br \/>\n}<\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306bkey\uff1a\u306e\u5f8c\u306b\u300c\uff5bkey:value\uff5d\u300d\u3068\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<h4>\u53c2\u7167\u30b5\u30a4\u30c8\uff1a<\/h4>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/article\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc<\/a><\/li>\n<li><a href=\"https:\/\/www.suzukikenichi.com\/blog\/do-i-need-to-use-structured-data-exactly-as-specified-in-documents\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6d77\u5916SEO\u60c5\u5831\u30d6\u30ed\u30b0<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Developers<\/a><\/li>\n<li><a href=\"https:\/\/w3g.jp\/blog\/schema-org_and_json-ld\" target=\"_blank\" rel=\"noopener noreferrer\">W3G<\/a><\/li>\n<li><a href=\"https:\/\/marketingnative.jp\/structured-data-with-json-ld\/\" target=\"_blank\" rel=\"noopener noreferrer\">MarketingNative<\/a><\/li>\n<\/ul>\n<h2>\u691c\u8a3c\u65b9\u6cd5<\/h2>\n<p>Google Developers\u306eTesting Tool\u3067\u6587\u6cd5\u30c1\u30a7\u30c3\u30af\u304c\u3067\u304d\u307e\u3059\u3002\u66f8\u3044\u305f\u30b3\u30fc\u30c9\u3092\u30b3\u30d4\u30da\u307e\u305f\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u66f8\u304b\u308c\u305f\u30da\u30fc\u30b8\u306eURL\u3092\u5f35\u308a\u4ed8\u3051\u308b\u3060\u3051\u3067\u3059\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2412\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=2412\" data-orig-file=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/screenshot.png?fit=1030%2C556&amp;ssl=1\" data-orig-size=\"1030,556\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/screenshot.png?fit=306%2C165&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/screenshot.png?fit=1024%2C553&amp;ssl=1\" class=\"size-full wp-image-2412 alignnone\" src=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/screenshot.png?resize=1030%2C556&#038;ssl=1\" alt=\"\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\" width=\"1030\" height=\"556\" srcset=\"https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/screenshot.png?w=1030&amp;ssl=1 1030w, https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/screenshot.png?resize=306%2C165&amp;ssl=1 306w, https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/screenshot.png?resize=768%2C415&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/screenshot.png?resize=1024%2C553&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/p>\n<p><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/a><\/p>\n<h2>\u3069\u3093\u306a\u4e8b\u67c4\u304c\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u306e\uff1f<\/h2>\n<p>\u3069\u3093\u306a\u3082\u306e\u304c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\uff08\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\uff09\u306b\u306a\u308b\u306e\u304b\u306f\u3001\u30b0\u30fc\u30b0\u30eb\u306e\u30da\u30fc\u30b8\u3067\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7552505?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/webmasters\/answer\/7552505?hl=ja<\/a><\/p>\n<ul>\n<li><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2443\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=2443\" data-orig-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/googlesupport.png?fit=350%2C210&amp;ssl=1\" data-orig-size=\"350,210\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\u30ea\u30c3\u30c1\u30ea\u30b8\u30eb\u30c8\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u30ec\u30dd\u30fc\u30c8\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/googlesupport.png?fit=280%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/googlesupport.png?fit=350%2C210&amp;ssl=1\" class=\"flRImg alignnone wp-image-2443 size-full\" src=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/googlesupport.png?resize=350%2C210&#038;ssl=1\" alt=\"\u30ea\u30c3\u30c1\u30ea\u30b8\u30eb\u30c8\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u30ec\u30dd\u30fc\u30c8\" width=\"350\" height=\"210\" srcset=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/googlesupport.png?w=350&amp;ssl=1 350w, https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/googlesupport.png?resize=280%2C168&amp;ssl=1 280w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" data-recalc-dims=\"1\" \/>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8<\/li>\n<li>How-to<\/li>\n<li>\u6c42\u4eba\u60c5\u5831<\/li>\n<li>\u30ed\u30b4<\/li>\n<li>\u5546\u54c1<\/li>\n<li>Q&amp;A \u30da\u30fc\u30b8<\/li>\n<li>\u30ec\u30b7\u30d4<\/li>\n<li>\u52d5\u753b<\/li>\n<\/ul>\n<h2>\u7528\u9014\u5225\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u8a18\u8ff0\u4f8b<\/h2>\n<p>\u4ee5\u4e0b\u306e\u30b5\u30a4\u30c8\u306b\u305d\u308c\u305e\u308c\u306e\u7528\u9014\u5225\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u308f\u304b\u308a\u3084\u3059\u3044\u306e\u3067\u3001\u81ea\u5206\u306e\u4f7f\u7528\u3057\u305f\u3044\u69cb\u9020\u5316\u30bf\u30a4\u30d7\u3092\u3001\u307e\u305a\u306f\u3053\u3061\u3089\u3067\u3055\u304c\u3059\u306e\u3082\u3044\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.itti.jp\/web-design\/microdata-json-ld\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.itti.jp\/web-design\/microdata-json-ld\/<\/a><\/p>\n<p>google\u306b\u3082\u7528\u9014\u5225\u306e\u8a18\u8ff0\u4f8b\u304c\u8f09\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/article?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.google.com\/search\/docs\/data-types\/article?hl=ja<\/a><\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u652f\u63f4\u30c4\u30fc\u30eb\uff08google\u306e\u30ac\u30a4\u30c9\u306b\u6cbf\u3063\u3066\u9078\u629e\u3059\u308b\u3060\u3051\uff09<br \/>\n<a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/<\/a><\/p>\n<h2>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u307e\u3068\u3081<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2434\" data-permalink=\"https:\/\/www.marukin-ad.co.jp\/marulog\/?attachment_id=2434\" data-orig-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/matome.png?fit=350%2C210&amp;ssl=1\" data-orig-size=\"350,210\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\u691c\u7d22\u30ed\u30dc\u30c3\u30c8\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/matome.png?fit=280%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/matome.png?fit=350%2C210&amp;ssl=1\" class=\"flRImg wp-image-2434 size-full alignnone\" src=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/matome.png?resize=350%2C210&#038;ssl=1\" alt=\"\u691c\u7d22\u30ed\u30dc\u30c3\u30c8\" width=\"350\" height=\"210\" srcset=\"https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/matome.png?w=350&amp;ssl=1 350w, https:\/\/i2.wp.com\/www.marukin-ad.co.jp\/marulog\/wp-content\/uploads\/2019\/12\/matome.png?resize=280%2C168&amp;ssl=1 280w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" data-recalc-dims=\"1\" \/>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u8868\u793a\u3067\u3001\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a\u9762\u7a4d\u3092\u5897\u3084\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u30af\u30ea\u30c3\u30af\u3078\u3064\u306a\u304c\u308b\u8981\u56e0\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u306a\u3044\u30c7\u30fc\u30bf\u3067\u3082\u3001\u3088\u308a\u591a\u304f\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u610f\u5473\u304c\u3042\u308b\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>2018\u5e744\u67086\u65e5\u306b\u958b\u50ac\u3055\u308c\u305f ISM Spin-off #4 \u2212 Google Search Night \u3067 Google \u306e Gary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30a7\u30fc\u30b7\u30e5\uff09\u6c0f\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u767a\u8a00\u3057\u307e\u3057\u305f\u3002<\/p>\n<p style=\"color: #d12326;\">&#8220;\u30da\u30fc\u30b8\u306b\u3042\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3059\u3079\u3066 Google \u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u307e\u3059\u3002&#8221;<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c\u305f\u304f\u3055\u3093\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001Google 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